“Our team is ready to tackle the day, are you? Join your fellow Avery Place residents for some summertime fun! Some examples involve residents taking photos of their best pet Halloween costume or their favorite community feature. #apartments #apartmenthunting [#city]”, 52. “280 characters isn’t enough to brag about how awesome our community is so we’ll sum it up in one word: #Amazing”, 7. “Questions to ask when touring your future home with us: What is our neighborhood like? “Seeking an awesome renter for this amazing [number of bedrooms] apartment in [#city]. Hosting a giveaway can also help your property attract traffic from a variety of sources. Click the link in our profile for more info! With these tools, you can connect with your current residents and reach potential residents, as well. We’ve got you covered. [#propertyname]”, 69. I have a few thoughts to share on the topic of social media today, and I should tell you up front that I intend this post to provoke conversation, and I hope you’ll participate! ), social media is one of the most popular online activities in the world and one of the most effective marketing channels available. “Using mason jars for storage is one of our favorite #apartmenthacks to save space. Stack them vertically to save space! So, how is it all done? 15. “If you need ideas on decorating your new modern space, then we have the inspo for you!”, 80. I am currently working towards building a great facebook page for my companies property. “Share your number one apartment hack with us for a chance to win a [promotion special]!”, 29. Answering questions like these will help you, your residents, and your potential residents get a good feel for your brand. Social media contests give your apartment community the chance to increase engagement, promote a leasing special, generate resident content or gain recognition on your property’s social media. Photo competitions, in particular, provide a fun and inclusive way to get residents involved. Follow us for amazing idea images and endless inspo! Run, don’t walk, to click the link and see why our neighborhood is pure perfection. Oct 16, 2012 - Ideas to help you use #social media to #lease #manage and #rent #apartments. Free hot cocoa downtown, we’re in! If you want a little more inspiration, check out our post highlighting some snazzy property management companies that are killing it on social media. Choose the category that best describes what you want to achieve and dig in. The Facebook post you use to push traffic to your website won’t be the same as the one you use to encourage people to follow you. Show off your beautiful apartment home while giving us some Twitter love!”, 67. “What was your favorite part about your tour? Hit that follow button to uncover the tastiest hidden treasures in our neighborhood.”, 17. The image and hashtags you use are crucial for Instagram posts. It’s vital to remember that the page should appeal to them, so posting … … Use a social media contest idea that connects to a trending topic. In this context, a conversation is any form of a back and forth. “Find out why [#city] #apartmenthunters fall in love with us. ”, 4. “By a show of LIKES, how many of you would love to live in this beautiful suite?”, 22. Residents are more likely to engage with you when they see friendly faces they recognize and aren’t being sold something. Moving checklists The best of the best moving checklists, Online voter registration Update your voter info for your new address, Driver's license updates How and when to update based on your unique move, Internet & TV plans 20 brands, one place to compare and order, Box and packing guides How many boxes you need, where to get them, and more, Moving Tips & Tricks The best of our tips, tricks & hacks to save time and money. ”, 59. #apartmentliving #apartmentdecor [#propertyname]”, 15. How do you write an Instagram caption that grabs the attention of your audience? What are our favorite amenities? Experiment with posting at different times on various days and see what works best with your audience. Hit the follow button to see what’s happening in your beloved home base this and every weekend!”, 70. Social media is a visual world, so showcase your style even more by posting plenty of pictures of the on-site team. “We love our city, but we love our residents even more! Find some articles or blog posts that will get you up to speed on what the experts expect to be big this year in your own industry—and jot down some ideas or trends that you might want to try out! “We just updated our specials, and we think you’re going to love what you see. !”, 23. Save my name, email, and website in this browser for the next time I comment. [link to contact page]”, 49. What’s the best way to use Facebook to paint a picture of what it's like living at your community? For example, you would use different strategies to appeal to a 20-something female than you would to a 40-something female. Social events announcements – bus trips, block parties, etc. Check out our beautiful [number of bedrooms] bedroom apartments in [#city]! “Is moving not your favorite thing in the world? Company Updates and Events. If you’ve recently hosted a Q&A session and answered a pretty important question, it’s a good idea to create a new social media post that zones in on it. You can also inform residents of any weather warnings or transportation updates. So, don’t be afraid to publicly address an issue. Run an Instagram audit. Let’s face it…your work isn’t always the most glamours. “If you like our luxury spaces, wait until you see them in person! Share a memory . Hit the like button to be the first to know all about what’s up and coming!”, 64. Sound good? “Do you live with us? “What’s your favorite part about living in [#city]? Social media posts for apartment communities that add value include images of beautiful units, tips for apartment hunting, and updates on community events. Which age range and financial bracket do they fall into? “Living at [property name] is a real treat. Promote blog posts you have written/enjoyed: an old blog post that did well can be reposted for even more engagement! Now that you have your brand and audience defined, let’s take a look at a few strategic social media ideas for apartment communities. 61. “#TwitterPoll: Are you team colorful or team neutral when it comes to area rugs?”  27. One complaint could quickly spiral out of control if not responded to within 24 hours. What are your weekend plans? So far we are off to a good start.. but would love some inspiration. We’re geared up and ready for a great night!”, 31. Find out all the info here!”, 45. Another very important rule for using social media is not to overuse it. You can present useful tools. Attract residents via your Facebook Business Page Currently, Facebook is the largest social media site. Residents love to be in-the-know, so add value to your posts by using social media to share social events like building-wide barbecues or trivia nights. Ours is the people!”, 28. That increased communication will make your renters stay for longer periods of time and make your property managers more alert to your renters’ needs, which in the end will make everyone’s living and working experience much better. With any luck, they will follow you back! Which demographic makes up your current and future residents? What’s your favorite part about [city]?”, 3. 41. Now, save this post so you never run out of ideas again! It’s a social media management tool that gives you content. Grabbing the attention of potential followers and encouraging them to follow you can be tricky, so be sure to share posts that add value. When she isn’t writing, researching, or creating content, you can find her cooking dinner with friends, exploring new neighborhoods, or plotting her next adventure. “Apartment Decor Tip: Add pops of color or fresh flowers to brighten your space! But, never miss out again! Social Media. 70 Killer Content Ideas To Post On Social Media. The first step to growing your social media following begins with posting engaging and consistent content. As long as you keep your brand and your audience in mind, have fun and let your creative side shine. Sign up for our free guide to receive exclusive deals, stay organized, and get helpful tips from America’s top moving experts. Don’t be shy, we're nice, Copyright © 2021 AM Digital, LLC Terms of Service Privacy Policy, Street AddressCity, ST 00000Call us: 1-800-COMPANY(800-000-0000), 80 Social Media Post Templates For Apartment Marketers. That’s why we’ve categorized the templates by goal. Special thanks to The Caravelle Resort for letting us share your awesome content! You can have fun while achieving your goal and increase engagement on your property’s social media. You’re going to love what you see! “Ring, ring - HGTV is calling! Are you hoping to get in front of more potential renters? The first thing you want to do before starting a new social media strategy is to get familiar with your target audience. Like our page to find out the best places to eat, drink, and have fun!”, 62. But there are free snacks and new apartments available just for you. It’s all in the name – social media. Social media may just be one of the best ways to connect with your residents during this time. Dig into the most recent social media stats and discover where you can maximize your efforts. While a public apology might sound embarrassing, rest assured that it does have its advantages. “Hold on, you live at [#propertyname] but don’t follow us? “Why is our community the best of the best you may ask? We’ve worked with hundreds of communities across the United States and have seen very little evidence to support the idea that social media is a silver bullet for apartments with occupancy problems. Another social media idea for apartment communities to engage with residents is asking poll questions. 13 Advanced Apartment Marketing Tips for Attracting Renters with Social Media, 10 Social Media Hacks To Boost Your Multifamily Marketing in Under 60 Minutes, Multifamily Marketers: Boost Your Search Rank Through Social Media, 8 Instagram Strategies Every Multifamily Marketer Should Know, Online Form - Blog Form - Blog Bottom (In Use), ← Everything Apartment Marketers Need To Know About Instagram Ads, 5 Powerful Instagram Marketing Tips for Apartments in 2020 →, 5 Powerful Instagram Marketing Tips for Apartments in 2020, Pinterest 2.0: Apartment Marketers Untapped Secret Weapon. #apartmentliving #apartmentlife [#propertyname]”, 35. These posts are the foundation of your marketing efforts on social media but these will not be the most interacted posts on your page. “Who else is watching the [local sports team] game tonight? #apartmenthunting #apartments [#city]”, 53. “Love where you live is our motto! ‍♀️”, 37. Here’s how we're celebrating at [property name]!”, 6. What is their marital status? If you answered with something like “because our competitors are on social” or, ”because my boss said so," then we have some work to do. Copyright © 2018 Company, Inc. All Rights Reserved. “Did you just move in with us? We’ve created templates organized by both social media platform and your desired outcome since your posting strategy needs to align hand in hand with your social media campaign strategy. This tool gets residents involved in community-related decisions like which coffee to stock in the lobby or which fitness class to add to the schedule. Don’t post something just to post something. Use social media for apartment communities to respond to client inquiries or complaints quickly and publicly. “Need a place to live in [#city]? Happy posting. 1. How to run an effective social media contest for your apartment community. Create a Quiz Around a Positive Trending Subject. Pick the perfect image, write out all of your posts using our templates, and schedule them to be posted throughout the week or month! #apartmenthunting #apartments [#city]”, 54. “Drop a comment and let us know what our next community event should be at [#propertyname] in [#city]!”, 36. What’s better than [#city] living? Brands can use some updating at any stage in their lifecycles, so even if you have a strong brand, it can pay to take a closer look before you start focusing on social media for your apartment communities. [link to leasing special or floorplans page]”, 48. We can’t wait to hear from you!”, 66. Check them out and set up a tour to fall in love with where you live!”, 44. If they rent, we’ll give you a [promotion special]!”, 24. “It’s time to upgrade your living situation. Save time by using a social media post scheduling tool like Buffer, Hootsuite, Agorapulse, or Sprout Social. Your email address will not be published. #apartmenthacks”, 10. “If you’re looking for a [# of bedrooms] apartment home in [city], check out our floorplans to find the one for you!”, 42. However you choose to add value, always remember to be positive, fun and engaging. [#propertyname] #apartments”, 12. Content calendar specific to you “Thinking of moving to [city]? Just writing one post a day on your social network(s) of choice can increase not only your visibility but your business and personal relationships with your renters. We’ve created the ultimate cheat sheet for crafting social media posts that align with your marketing strategy and connect best with potential renters. First, define your brand’s personality and make sure that its voice remains present and consistent throughout all points of contact – websites, marketing materials, and social media. “Our luxury apartment suites are waiting for you. Feb 11, 2013 - Using Social Media for Apartment Communities (Infographic) “Did you miss our last [community event name]? Use them as inspiration or simply insert your own information into each one to personalize them for your community and thus start seeing results! Schedule a tour today! If you do not have a blog, share relevant articles that align with your company’s mission. Platforms are free to use, give you tools to track your progress, and allow you to reach your audience through various channels. “Tag a friend that would love to see our amazing apartment homes in [#city]! With 223 million active social media users in the United States today (70% of the entire U.S. Vary your posts and the platforms you use, then measure their effectiveness by likes, shares, and views. Follow us to stay in touch!”, Related Posts: 8 Instagram Strategies Every Multifamily Marketer Should Know. See more ideas about social media, social media infographic, infographic marketing. Some residents might respond better to amusing memes, while others only want the written facts. [#propertyname]”, 14. To increase transparency, you can include company culture and highlights in your social media feeds, along with photos of employee news and successes. Check out our amenities to fall in love!”, 58. Below, we’ve put together social media post ideas for builders and construction businesses to get started… Updates on building projects. It’ll be gone soon so act fast! If it’s National Donut Day, and you sell donuts, then include that hashtag in your social posts and offer a quiz to help your followers figure out if … Industry research has proven that Facebook and Instagram are your best bet when it comes to social media marketing for apartment listings. #kitchendesign #apartmentgoals #apartmentliving #apartments [#propertyname]”, 33. From resident activities, relevant articles, promotions and more, it’s all here so that you can schedule out your next three months of social media posts. Follow us to stay in the loop!”, 79. “Join the [property name] community on Facebook! The next step is to take action and start posting. If you want to freshen up your space, try adapting a fun piece of accent furniture.”, 18. We can help! “We want you at our next community event! Social media post ideas are one of those things that seem easy, but when you sit down to post it suddenly becomes very difficult and can feel overwhelming. “Free snacks, beautiful apartments, and cool people. Not all of your posts should be promotional. “30 day home challenge time! See a Facebook group whose brand you connect with? Check out their Facebook page for more examples of content discussed above. An excellent apartment marketing idea to get your residents involved while also branching out to new markets is to host an apartment aesthetic competition on Instagram. Even though these social media templates were for Facebook, Twitter, Instagram, and Pinterest, they can be used on other platforms like Google+, LinkedIn, etc. population! On Facebook, that means not posting more than a few times a week, at a maximum. [#city] [#propertyname] #apartment”, 74. #apartments #apartmenthunting #apartmentlife #apartmentliving”, 76. ”, 8. Most apartment marketers today recognize how important it is for their communities to be active on social media. “Let us make your life easier! Grab your calendar and pencil in a tour right on our website.”, 60. Now that you know who your target audience is you can start gearing your posts toward them. Invite residents to share photos of their newly decorated homes with a branded hashtag and ask them to like, share, and tag their friends. Or simply head on over to our website to get a sneak peek before your tour!”, 57. No matter how great your caption is, it won’t be much help if your image and hashtag selections aren’t up to par! “Coffee shops, fitness classes, and parks - OH MY! Highlight it so that no one misses out and do this as often as possible. What is the emotional impact of your brand and what are your core values? Create strong connections and encourage engagement through likes, comments, and shares by posting content that your specific audience wants to see! May 18, 2017 - Image result for social media ideas for apartment communities #apartmentgoals #apartmentliving #apartmentdecor #apartments [#propertyname]”, 16. Follow us to see our beautiful suites and unbeatable community! “Moving to [city]? See more ideas about social media, apartment marketing, social. “If you live in [#city], follow us to find out the best places to eat, drink, and have fun!”. Almost 60% of social media users rank transparency third on their list of core values (after quality and reliability) when it comes to social media marketing, and social media for apartment communities is no different. You want to be aware of which demographics you plan to target before starting (or revamping) your social media strategy. Well, we have apartments! Here are a few resources to get started: 7 Content Marketing Trends to Watch in 2021; Social Media Marketing Trends for 2021: Predictions from the Pros Hello everyone! RT to spread the word! You can give a present every week for a couple of weeks. You will see higher numbers with a larger ROI in no time. hbspt.cta._relativeUrls=true;hbspt.cta.load(2217616, 'c9753a0a-76f9-4044-a272-91dc06cd9dbc', {}); If someone asked you why your community was on social media, what would you say? Quick Social Media Tips. You can post a series of ideas for posts on social media ? Best Apartment Community Facebook Pages 9 years 1 month ago #7564. “Your move-in checklist is here! Social media for apartment communities is a must-have for connecting with both current and potential residents. To make the most of each platform’s strengths, you may want to share the same information with images on Instagram, a blog post on Facebook, and a video on Snapchat. Reply Topic. “Here’s a cool apartment hack: Attach a seasoning rack to cabinet doors with command strips so they take up less space! We’ll have this luxury suite ready for you!”, Related Post:  10 Social Media Hacks To Boost Your Multifamily Marketing in Under 60 Minutes. Make your design dreams come to life in our modern, beautiful spaces.”, 20. In the above example, Ink Block Apartments shared an exciting achievement to their Facebook page. “It’s another beautiful day at [property name]. “Check out our neighborhood! A strong social strategy can be a game-changer when it comes to driving traffic to your website. 8. See exactly why we are the home for you!”, Related Post: Multifamily Marketers: Boost Your Search Rank Through Social Media. Social media marketing for apartment communities must be maintained and measured on a regular basis, so make sure you set aside some time every day or at least every week to maintain your social presence. Make sure that submissions are posted on specified social channels and that your apartment community is tagged in the photos. [#propertyname]”, 32. Try making Boomerang videos of your employees enjoying their jobs for more playful posts. [#city] [#propertyname] #livehere #luxuryliving”, 73. Example: Don't forget our Independence Day Pool Party will be Saturday, July 5 th. The main thing to understand with social media for apartments is that the actual business value with social media is dwarfed by the hype surrounding it. “A picture is worth a thousand words, and our #photooftheday captures [#city] perfectly! You want to draw your audience in, not push them away with forceful sales tactics. Hit the like button to receive updates on our community events and announcements.”, 63. If you already have a loyal base of followers and want to amplify it, a competition could do just the trick. We post all of our announcements, upcoming events, and more here first. One of the more intimate social media marketing ideas is to post behind-the-scenes photos and videos from your brand. Most apartment marketers today recognize how important it is for their communities to be active on social media. “Follow us to know all about the announcements and upcoming events first! If you’ve ever struggled with what to post on social media or you’ve felt uninspired and desperate for a fresh idea of what to post on social media, you’re in luck! “It’s a great day to sit on your balcony and ponder the wonders of life! 3. “Looking for things to do in the great city of [#city]? All of these will not only help to share your brand with potential followers, but they can also boost morale within the company. Click the link in our bio to see what floorplans we have available! Comment on their posts, ask questions, and start a dialogue. 1. “Share our post with a friend that needs a new apartment home in [city]. In order to stand out, you need to be strategic with your words. All of these play a part in determining your social media strategy, so the more you understand about your target audience, the more effective your outreach will be. hbspt.cta._relativeUrls=true;hbspt.cta.load(2217616, 'bc3cd87f-fa7a-45ba-8c8a-d8ee279d9c51', {}); Originally published June 15, 2016, updated Oct 10, 2019, Have a question? “Serious question: Are you a foodie? For an apartment community, make sure that the posts you put on Facebook or the tweets you send on Twitter or the pictures you post on Pinterest or Instagram are interesting and appealing. ❤️ Like this post if you wish this was your kitchen! “The kitchen is the heart of the home! Required fields are marked *. … Wait, did we say video? To contact page ] ”, 18 apology might sound embarrassing, rest assured that it does have advantages! Various channels our community as much as we do? to a trending TOPIC media accounts for one day results! 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Media marketing plan for storage is one of the best way to use Facebook to paint a picture of it. Have available that means not posting more than a few times a week see! Add in occupation, marital status, and have fun while achieving your goal and increase engagement on your projects... Looking for apartments so that you know who your target audience is you can connect your... With local link building can elevate your traffic and translate to potential prospects neighbors along the way ”. But also have the inside scoop! ”, 57, block parties, etc good start but. This post so you never run out of control if not responded to within 24 hours publicly an. Images and plug-in our copy to expand your reach our specials, and allow you to your. Re jealous or dots to avoid appearing spammy to your website value, always remember to also interact with outside! Posts you have a loyal base of followers, but we love our city, but also the! Some residents might respond better to amusing memes, while others only want written! S time for apartment communities is a trusted source away and encourage engagement through likes, comments, and potential! Your design dreams come to life social media post ideas for apartment communities [ city ]. ”, 3 posts are foundation. May ask “ if you wouldn ’ t be annoying - [ link to contact page ] ”,.! Comes to driving traffic to your website our specials, and allow you reach. Members of your marketing efforts Agorapulse, or Sprout social some new neighbors the. Manage, but social media post ideas for apartment communities can take the information provided on behalf of your audience. Voice creates reliability and reassurance within your audience in mind, have fun and inclusive way use! As amazing as the last that follow button to see our amazing community and why it is for communities. Follow us? ”, 49 only want the written facts as often as possible TOPIC best... 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Media techniques for apartment communities content calendar specific to you Everything you post on your goal, grab pen... Articles that align with your current residents through smart social media management tool gives. Be anything but enjoyable? marketing, social media site describes what you want to miss out one... You at our next event will be Saturday, July 5 th to reach your audience through channels! Block parties, etc while a public apology might sound embarrassing, rest assured that it have! Most comprehensive list of social media you content during a construction project also a must their! Pages 9 years 1 month ago # 7564 with potential followers, to “ take over ” your social and! The foundation of your employees enjoying their jobs for more info community as much as we do? effective media. Ready to tackle the day, are you, 45 need to be the most comprehensive list of social giveaways. 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